April 4, 2021

EMURGO’s Traceability Solution – A One Year Anniversary

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EMURGO Celebrates One Year Anniversary of EMURGO Trace Solution

EMURGO – a global emerging technologies company, providing custom-built solutions to solve some of the most complex problems of the most complex organizations – is proud to recognize the one year anniversary of EMURGO’s traceability solution.

As a founding entity of the Cardano blockchain protocol, EMURGO developed and launched its traceability solution in March 2020 as an enterprise solution leveraging blockchain technology to solve the complex supply chain problems of opaqueness and administrative inefficiencies that enterprises are having today.

EMURGO’s traceability solution has provided new added value to supply chain stakeholders and end consumers by offering a quicker and more efficient way to solve these problems using a digital blockchain-based solution. This solution keeps it easy for stakeholders to use via a simple QR code application interface that leverages blockchain technology on the back end, providing a much needed advantage over traditional data systems.

Reflective of the highly increasing demand by industry stakeholders for digital solutions in a rapidly changing digital era, EMURGO’s traceability solution has been integrated as a real use case solution with several enterprises in a variety of industries over the past year with more on the way moving forward.

What Problems Does EMURGO’s Traceability Solution Solve?

Currently, there are many existing problems in supply chain management that can be better solved through a digital blockchain-based solution.

1) Global Pandemic

The global pandemic and COVID-19 has underscored the need for enhanced trust, more efficient supply chain processes, and digitally-based product sourcing & handling certification.

Consumers and companies are increasingly wanting to know exactly who has handled their products, what is in their products, when their products have been handled, where their products have been, and how their products have arrived.

2) Time

Inefficient supply chain practices have led to costly delays in shipments and other logistics in an era of increasing global trade demand with needs for fast shipments.

3) Trust

Outdated data management practices and systems have hampered trust among stakeholders in the supply chain due to opaqueness and conflicting incentives.

4) Costs

Due to these factors above, enterprises today are facing rising business costs with an ever-increasing demand for swift supply chain solutions.

5) Margins

Rising business costs have in turn led to reduced business margins in an era of increased global competition for profits.

EMURGO’s traceability solution addresses all of these current challenges in the global supply chain by providing a simple, digital solution that can be tailored to meet the specific demands of specific industries that want to implement blockchain technology in their businesses.

EMURGO’s Traceability Solution Use Case for Food and Product Traceability

Upon the launch of EMURGO’s traceability solution, EMURGO partnered with Blue Korintji Coffee – an environmentally-conscious Indonesian coffee brand – and ALKO – an Indonesian coffee processor in Blue Korintji’s coffee supply chain – to be the first commercial enterprises to integrate EMURGO’s traceability solution in its coffee supply chain.

Via our tailored solution, Blue Korintji Coffee and ALKO have leveraged Cardano’s research-driven blockchain technology to increase the visibility of purchasing prices between stakeholders and assure the immutability of accumulated private information within its supply chain.

Blue Korintji’s coffee consumers are also able to simply scan a mobile QR code displayed in their coffee shops to access information about the origin of their purchased coffee.

Later in the past year, EMURGO announced the creation of a new joint venture – Brandmark – with Israel-based Blackbird Ventures to expand the enterprise reach of EMURGO Trace into different regional markets.

The creation of Brandmark saw the integration of EMURGO’s traceability solution with Ahava – a multinational cosmetics company; Angel Bakeries – the largest commercial bakery in Israel; and HydroShop – the largest provider of cannabis growing equipment in Israel and self-owned medical cannabis brands – to onboard as additional clients for food and product traceability using EMURGO’s traceability solution.

Enterprises Can Now Tell the True Story Behind Their Products

EMURGO’s traceability solution now offers enterprises a completely new, secure, and efficient digital way to tell their consumers and stakeholders the true story behind their products.

This unique value proposition generated through a digital blockchain-based solution offers increased end consumer confidence, data recording efficiency, data transparency, and increased sales margins, a win-win for all stakeholders.

1) Tell Your Story

Tell the true story behind your products, unlocking cost savings, reliability and efficiency in your processes.

2) Customer Journey

Enable your customers to know precisely what is in your end products and the full journey behind them, ultimately helping to tell your brand’s story.

3) Increased Transparency and Supply Chain Best Practices

Leverage blockchain technology in your operations, including quality assurance, premium ingredient sourcing verification, certification labeling data, and others.

4) Increased Consumer Loyalty and Sales Margins

Benefit from robust data analysis and insight generation, which in turn provides better decision-making.

5) Client Support

EMURGO provides and guides clients from end-to-end with our specialized EMURGO traceability solution platform that is tailored to meet all of your specific needs.

Integrate EMURGO’s Traceability Solution Into Your Supply Chain Management

If you would like to improve your existing supply chain through the integration of a tailored digital solution, EMURGO can help you meet your needs.

As a founding entity of the Cardano protocol, EMURGO is able to leverage its abilities for large scale blockchain development and rapid solutions deployment to benefit its global clients.

We offer end-to-end guidance from ideation to integration to post-integration support.

EMURGO has offices in Singapore, Japan, the USA, India, and Indonesia, and a roster of global clients & partners that are ready to provide your enterprise with the necessary tailored solutions.

For more information and to receive customized feedback, please send your inquiries to info@dev.indonesia.emurgo.io and our team will get back to you in a timely manner to help you develop and implement an efficient digital blockchain solution.

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